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TOM FORD RELEASES NEW FRAGRANCE “BEAU DE JOUR”.

“Beau De Jour”, the new Men’s cologne from Tom Ford has just recently become available.

“Beau De Jour”, the new Men’s cologne from Tom Ford has just recently become available. The new fragrance draws it’s inspiration from Tom Ford’s vision of “the well groomed man” featuring underlying scents of amber, lavender and moss. Originally launched in late 2019, it has only recently become publicized on the brand’s official Instagram page at a starting price of only $180 per 50 ml bottle.

Beau De Jour has been described as “Classic”, “Sharp” and “Maverick” by reviewers and features base scents of African rosemary and basil, with subtle hints of mint and an assorted combination of lavender scents. Given this is Tom Ford we’re talking about we can certainly expect his own perfectionism and attention to detail to be at this fragrance’s heart and soul. Featuring Ford’s vision of the well groomed man, he projects his own development through the presence masculinity and strive for the higher self via his own experience. Though we’re sure that Tom Ford’s greatest achievements are still ahead of him.

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