Jeff Koons, sex and death, Popeye, balloon dogs and a stainless steel rabbit. The artistic provocateur who rose to fame in the mid 80’s Jeff Koons has te extraordinary talent of taking something that would seem mundane at first, and transforming it into something remarkable and complex. Drawing inspiration from the likes of Andy Warhol(who was also the mentor of Jean-Michel Basquiat) Koons has made a considerable impact on Modern art as we know it today.
In the 2015 documentary “Jeff Koons-BBC Imagine Documentary” the neuroscientist at Columbia University Dr. Eric Kandel was quoted as saying: “What does Jeff Koons do? He creates a mirror, so that when you look at a work of art, you see yourself in it.” he continued: “This is the first time a systematic attempt was made to incorporate the beholder into the work of art.” In other words, the central philosophy of modern art is simply put: the work of art is not completed by the artists themselves, rather, it’s completed by the observer.
A major quality of Koons’ artistic style is, to a certain extent, nostalgia. From cereal boxes, to cartoons and even balloon animals a great deal of his art centers around the feelings of nostalgia that we experience reminding ourselves of the simplicity and wonder of childhood. And it’s in that reawakening of emotion that adds a whole different meaning as well as experience of art as a whole.
The quote “Beauty is in the eye of the beholder” appears a lot in the modern era, especially in regards to art and aesthetics and with good reason. Without a doubt, one of the best examples of that is the artwork of Jeff Koons.
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