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RALPH LAUREN: STORYTELLING THROUGH VISUAL AESTHETICS

Designer of the famed luxury brand that shares his name, Ralph Lauren was a pioneer of his time. He had the gift of knowing exactly what he wanted from life and knowing what he wanted from his clothing. Every single item in his wardrobe was designed by him from the very beginning, before he even thought of starting a brand. Ralph Lauren was especially gifted at paying attention to detail, and organizing his thoughts into a timeless vision of the American dream.

As a man ahead of his time, he was a follower and leader of what was called “Anti-Fashion” which rebelled against the fashion standards of generations before him. Even though many of his early designs and to a certain extent, modern designs may be considered old fashioned by some, his designs on the purple label that his attention to detail and view of how a “gentleman” should dress have proven that the classic style is still just as relevant as ever. Similar to Tom Ford in his approach, Lauren has a strong eye for detail in a way that can deviate from the norm in a way that tells a story that may sometimes be obvious at first glance. It is also wouldn’t be a stretch to suggest that some of Tom Ford’s designs were inspired by Ralph Lauren, especially in regards to the generously present lapels on suit and tuxedo jackets.

Ralph Lauren had a mastery of his own creative vision in that he was focused on telling a story through his designs, especially in a way that spoke about the American dream and the American experience. He featured vast landscapes, average families and was also one of the first designers to feature an African American in his ads. His constant devotion to quality and creativity are what kept his brand alive for 53 years. The company is still evolving with it’s purple label bringing about a new generation of classics, for generations to come.

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