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GUILLERMO ANDRADE OF 424 OPENS UP ABOUT HIS WORK LIFE DURING COVID IN NEW SHORT FILM

As we’re all fully aware many have been adversely affected by the COVID 19 pandemic & were forced to alter and rearrange their entire daily lives. Especially in the case of those who lost their jobs as a result. Guillermo Andrade of 424 serves as one exception to the trend considering he was able to continue his work throughout the course of the lockdown period.

 

The cause of his ability to adapt so quickly was that he had flexibility, ingenuity as well as suitable tech tools. Andrade is the co-founder and director of 424. He recently teamed up with director, Diego Andrade, his brother in order to provide an outline of his everyday schedule during the pandemic. Guillermo makes an appearance in a short film that shows his path of adaptation to the restrictions of the “new normal”, as well as the path to 424’s Spring/Summer 21 collection and preparing it on time.

 

In the film we see Guillermo in his office on Fairfax as he works alone gathering materials for the mood boards as well as developing the designs with the assistance of Dropbox. The designer stated the following about the pandemic:

 

“I get to be in the room when my products are being made, and for those three or four months, I wasn’t been able to do that,” He said. “My team had to develop new ways of communicating and moving forward. It’s been challenging but there are some great tools to be able to build from a distance.”

 

The short film is featured down below:

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