In spite of the fact that the Kazakh American Association has petitioned Amazon to get rid of the new Borat sequel and its predecessor from its streaming service, the Kazakhstani tourism board has chosen to take advantage of the publicity the film has accumulated in favor of the country. This is in spite of the fact that the film has been berated by many of a Kazakhstani calling the film “racist” and questioning the necessity of using their country in his efforts to publicly exploit the average American’s xenophobia. This even resulted in a petion reaching 100,000 signatures.
The Kazakhstani Tourism Board has chosen to take this opportunity presented, by making the phrase “Very Nice” from the Borat films integrated into their new tourism ads. The videos use the phrase when showing a series of beautiful & scenic attractions all over the country.
It was stated by the Board of Tourism’s deputy chairman, Kairat Sadvakassov that: “In COVID times, when tourism spending is on hold, it was good to see the country mentioned in the media. Not in the nicest way, but it’s good to be out there. Kazakhstan’s nature is very nice. Its food is very nice. And its people, despite Borat’s jokes to the contrary, are some of the nicest in the world.”
The tourism board ads released are featured in the video below:
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