Last week we reported on Fashion Nova filing its lawsuit for breach of contract against Rich the Kid, but now it looks like the shoe is on the other foot. Its been reported that Playboy Enterprises, Inc. filed its won lawsuit against the fashion brand for trademark infringement. Playboy accuses Fashion Nova of selling rip off versions of Playboy’s iconic Bunny uniform as a Halloween costume, according to a press release. The costumes are made up of a black bodysuit, furry ears, a bowtie & collar, tuxedo cuffs and an attached bunny tail.
Fashion Nova reportedly ignored a cease-and-desist letter sent to them by Playboy that demanded they stop selling the costumes, and to continue to sell/market them will result in legal action. Fashion Nova then continued to sell their Halloween costumes in spite of the order. The names of the costumes included, “Bunny Hop”, “Miss B Bunny” and as if they couldn’t make it any more obvious “Bunny of the Month (sounding extremely similar to Playboy’s trademarked title “Playmate of the Month).
Playboy said in a press release: “Playboy has been a leading global lifestyle and entertainment brand for over 65 years,” they said. “Playboy takes its brand seriously and makes the defense and enforcement of its renowned trademarks … a cornerstone of its efforts to ensure that when consumers see the Playboy marks, they can expect the associated goods or services to have the backing of Playboy … Playboy considers the defense and enforcement of its celebrated trademarks of paramount importance in protecting its customers from those who wish to knowingly profit from deception and confusion.”
TMZ reported that Playboy seeks to get a court order, prohibiting the sale/marketing of the bunny costumes. No response has been given by Fashion Nova as of yet.
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