It was recently announced that Kendrick Lamar signed on to an exclusive global deal with the Universal Music Publishing Group. This may mean that Lamar’s anticipated 4th album may be nearing its end.
Lamar’s previous studio album was 2017’s DAMN which was with Warner Chappell Music Publishing & gained high critical acclaim. Lamar was also responsible for the bulk of the 2018 Black Panther Soundtrack. Now, 3 years on, it’s speculated that this particular announcement may signal a great deal of fresh releases.
Jody Gerson, UMPG CEO and Chairman had this to say with regards to the deal: “Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much-needed change in our society through music,” she continued “I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision.”
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