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Why Is SEGA Selling It’s Arcade Division?

Following its 60th anniversary celebration, famed video game arcade company SEGA has announced the sale of its arcade division. During the Coronavirus pandemic, the Japanese gaming company, had a loss of 20% and will have to sell SEGA Sammy Holdings which has over 193 different video game arcade locations across Japan.

 

SEGA Entertainment made the announcement that they will be selling off 85.1% of SEGA Sammy to another Japanese arcade company called Genda. The deal between Genda and SEGA includes keeping the SEGA branding in the arcades, though it is simply under new management and has final say on what will occur withing the 193 arcades. The deal will be set in motion at the end of December 2020.

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