It’s been announced by McDonald’s that in 2021, the plant-based meat alternative “McPlant” is on its way.
Speculations coming from the Barclays Bank state that by 2029 the market for alternative meats worth up to $140 billion in which case over the next year McDonald’s will be entering into the vegan food market with chicken substitutes, Breakfast sandwiches, and plant-based burgers.
The plant-based burger was already tested in Canada alongside plant-based mat producer Beyond Meat also called the P.L.T. though in the future it is uncertain if Beyond meat will be the ongoing provider of the meat alternatives.
McDonald’s said the following in a blog post: “Based on what we learned and an encouraging response, we’re excited to give you a sneak preview of the McPlant—a delicious plant-based burger crafted for McDonald’s, by McDonald’s, and with the kind of craveable McDonald’s flavor our customers love. There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich.”
Even though McDonald’s is coming into the market a bit late for vegan food, McDonald’s head of international operations, Ian Borden said this: “We are excited about the opportunity because we believe we have a proven, delicious-tasting product,”
Currently 70% of McDonald’s revenue comes from the McNuggets, Big Mac & French fries.
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