What Happened At Prada Japan’s Website Last Week?

Fashion brand Prada has undergone a less than desirable mishap. Over the course of several hours, it was reported that the brand accidentally enabled a 99% off sale on its Japanese website.

Almost very product on the site had its price slashed by 99% and customers saw the prices on signature Prada items such as sneakers, bucket hats, jackets & nylon backpacks drop down to a price range between ¥583 – ¥2,255 JPY, roughly the equivalent of $5 – $21 USD. The sale, according to sources began on November 10th at around midnight JST. The prices were only just corrected the following afternoon on November 11th at 4 P.M. JST.

Currently no public statements have been provided by Prada beyond an announcement stating that all orders that were processed during the 99% off sale have been cancelled.