As a part of the marketing campaign for the PS5, Sony has taken to the London Underground rebranding several stations for the console’s launch this week.
— PlayStation UK (@PlayStationUK) November 18, 2020
With the official launch of the PS5 coming tomorrow, commuters have been greeted by PlayStation face buttons and other classic PlayStation iconography, instead of the roundel signs in the London Underground’s Oxford Circus. In a stroke of irony, the 4 gates to the London Underground have their locations in front of Microsoft’s flagship London store. On the interior walls of the Victoria, Central & Bakerloo Line platforms they there shows an X, square and triangle motif along with the London Underground Circle.
Though, the redecoration doesn’t just stop at Oxford Circus. 4 other stations have been (temporarily) rebranded by Sony with names from PlayStation games. Lancaster Gate has been renamed “Ratchet & Clankster” Gate, West Ham Gate is now “Horizon Forbidden West Ham” Gate, Seven Sisters Gate is now “Gran Turismo 7 Sisters” Gate and Mile End Gate has been changed to “Miles End” Gate, referencing Marvel’s Spider-Man: Miles Morales.
The redecoration at Oxford circus will only last 2 days so as to cover the day before and the day of the UK PS5 release. The other stations however, will keep their rebranded names until Dec. 16th. All things considered, this is a rather unorthodox campaign idea from Sony considering that UK has just re-entered a lockdown leaving Underground traffic significantly lower than normal. Sony recognizes this and states that the stations only be visited as a part of essential travel.
Takeovers of the London Underground are not a new thing though, in January of this year Piccadilly Circus was rebranded to Picardilly Circus in light of the Amazon Prime Series Star Trek: Picard, decorating the station with Starfleet iconography.
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