Following the situation of Sony’s PS5 pre-orders, the media company is having difficulty meeting demands for the highly anticipated console worldwide. This is especially true based on the fact that we’re living through a global pandemic keeping people at home.
According to Jim Ryan, the CEO of Sony Interactive Entertainment, ALL of the PS5 consoles created so far have already been sold. When asked about current sales numbers, he was quoted as saying: “Everything is sold,” he said.“ Absolutely everything is sold… I’ve spent much of the last year trying to be sure that we can generate enough demand for the product. And now in terms of my executive bandwidth, I’m spending a lot more time on trying to increase supply to meet that demand.” He continued by mentioning the difficulties h faced with launching the console in the amidst of the global impact of the Coronavirus: “Of all the things that I’ve learned this year, one is that I wouldn’t plan on doing another big console launch in the midst of a global pandemic, and I wouldn’t recommend it to anybody else,” Said Ryan. “It’s been difficult, it’s been challenging from the production side, not being able to get anybody into the factories in Asia… Before we started production, we had to do all the manufacturing preparation by camera remotely. I mean, just imagine that for a precision device like the PlayStation 5.”
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