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Why Is YouTube Increasing Ad Quantity On Their Site?

As we make the transition into 2021, ads on YouTube will be increasing in quantity as time progresses.

 

On the company blog, YouTube made an announcement that its terms of service have been updated to allow video ads to be placed on channels that are not a part of the YouTube Partner Program. The YouTube Partner Program, for those that don’t know, offers the channel owner to gain revenue from their content through attaching ads to the videos. Prior to the announcement, the program was restricted to channels that had 1,000+ subscribers and any creators that didn’t reach this amount did not have ads. Not that appears to have changed. Even if the channel is below the subscriber threshold, ads will b appearing on all their video content regardless.

 

That being said, if this is the case and they are not a part of the Partner Program they won’t receive any income from the ads shown. According to sources, the move to flood the site with ads is to encourage regular YouTube users to subscribe to YouTube premium that offers the option for ad free watching, in addition to making an increase in ad revenue.

 

The new policy will take full effect on YouTube immediately in the United States and the rest of the world in 2021

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