It appears that the realm of movie theaters still has a fighting chance.
The movie “The Croods: A New Age” has gained the largest opening weekend out of any other movie that was released during the pandemic, accumulating $14.22 million over the 5-day Thanksgiving weekend. Betwen Friday and Sunday, the Dreamworks animated feature raked in a projected $9.71 million. The international box office numbers state that the Croods sequel is on track to gain up to $20.8 million is sales with total global income projected at around $35 million in its opening.
Senior media analyst for Comscore, Paul Dergarabedian had this to say: “Given the constraints of the marketplace, the performance of The Croods: A New Age shows that family audiences were indeed interested in going out to the movie theater,” Said Dergarabedian “Despite the availability of the film on home video in the not-too-distant future, experiencing the film on the big screen had appeal for audiences around the world who showed up in solid numbers.”
It was initially up in the air as to how The Croods: A New Age would do at the box office over the Thanksgiving Weekend, especially since Coronavirus cases have been ramping up over the last few weeks and the number of theaters that are still open in both Canada and the U.S. are only at 2,267 which is a full 37% of the amount of theaters open back in 2019.
Even then so, this is the largest opening since the release of ‘Onward’ from Disney back in March prior to the full lockdown. Dreamworks also out-performed Christopher Nolan’s Tenet, which had a box office opening of $9.35 million over the Labor Day weekend.
Chief analyst at Boxoffice.com, Shawn Robbins was quoted as saying: “For this film to outperform expectations in a less-than-half operational market and post the highest opening so far in the pandemic era indicates that moviegoers, especially families, miss the big screen experience and are seeking it out where safe and possible to do so,” Robbins said. “The industry still has a challenging road ahead through winter, but Croods’ debut is a preliminary sign of the resilience cinemas can show in the long run.”
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