Cyber Monday spending reports from Adobe Analytics stated that spending increased by 15.1% in 2020 setting a record $10.8 billion USD in sales. This makes 2020’s cyber Monday sales higher than 2019’s record breaking sales numbers.
It was reported by Adobe Analytics data that the analysis of webstore transactions from 80 out of 100 of the top U.S. retail outlets. The data was originally projected to reach $12.7 billion in consumer buys. In the lead up to Cyber Monday, Adobe decreased its projections.
It has also been shown by Adobe, that curbside pickups have increased by 30%, with 37% of the online transactions were placed on a mobile phone. There’s also been an increase in last minute shopping with 25% of the day’s revenues coming in between 7:00 p.m. and 11:00 p.m. PST that being roughly $2.7 billion USD. The major purchases on Cyber Monday were Legos, Hot Wheels and Apple Airpods.
New records were also set on Black Friday 2020 ad on Thanksgiving itself seeing a rise of 22% on both days with a rise of $9 billion and then an additional $5 billion. The online sales predictions from Adobe have been amended over this year’s holiday season seeing a 30% rise at $184 billion USD spent which is still lower than the originally projected $189 billion USD.
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