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How Is CashApp Getting Into Streetwar Culture?

For millions worldwide, the primary way to send and receive money is via CashApp having been advertized for by the likes of City Girls, Iggy Azalea, and Roddy Rich amongst many others. That being said the popular money exchange app is entering into the streetwear culture with its own line of apparel “Cash by Cash App, which draws inspiration from its youth-based market.

 

The collection will be comprised of gender-neutral sweatshirts, track jackets and t-shirts amongst other essential streetwear clothing. The Cash by Cash App collection provides clever graphics, intricate patterns and vibrant colors all designed by the brand studio team at CashApp. The most remarkable items from the collection are a tracksuit that blends pink, blue and neon colors in a warped, wavy pattern, a black colored crewneck sweatshirt adorned in colorful creatures from collar to waist as well as a hoodie-dress hybrid that features a drawing of hands with CashApp green colored nails. Various other themes & symbols also appear in the collection, such as the eye of providence.

 

The initial release via Cash by CashApp is currently available through a 3D-interactive experience on the CashByCashApp site with more additional releases to happen all the way up to February of 2021. All customers that use CashApp for their payments can get 25% off their purchase.

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