The efforts made by EA Games in order to monetize games through microtransactions have been a passionate subject of debate amongst both regulators and gamers, though it may seem unsurprising to some that 3 gamers are taking the developer to court over the FIFA 21 scripting.
The lawsuit brought to EA Games is coming from Jason Zajnoc, Pranko Lozano and Daniel Williams who all claim that EA Games have been utilizing “deceptive practices” via specified mechanics called Dynamic Difficulty Adjustment & Adaptive Difficulty. The features mentioned manage and alter the difficulty levels at certain points in the game. The 3 players state that these tactics used force players to buy more Ultimate Team cards & booster packs in order to unlock certain, more well equipped players so they can progress through the game. The filing states the following: “This [triggers] a self-perpetuating cycle,” it reads, “leading them to purchase additional player packs in hopes of receiving better players and being more competitive.”
The response from EA Games states that their claims misrepresent EA’s business model, though a judgment that doesn’t rule in the favor of EA may have massive consequences for the whole industry. Similar mechanics have also been utilized by 2K Games’ NBA2K series, in which case other lawsuits may also be on their way following the court’s decision.
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