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Why Is Hiroshi Fujiwara Collaborating With Cyberpunk 2077?

Hiroshi Fujiwara, also called “The Godfather Of Streetwear” posted to Instagram earlier today teasing what will probably become one of the most interesting collabs of 2020.

 

The recently shared pictures from Fujiwara show that the world of gaming and the word of fashion are combining forces via the designer himself and fragment design alongside one of the most in-demand games of the last 3+ decades, Cyberpunk 2077. The collaboration will be comprised of inclusive clothing bringing together Fujiwara’s single vision alongside Cyberpunk’s futuristic open-world game Universe. The teaser video combines the virtual with the physical featuring Fujiwara and the apparel in both the real world and in-game. This is only the latest collaboration that brings together style and gaming that showcases how widely Cyberpunk 2077 can affect the culture beyond just the realm of gaming. The collection will include hoodies, t shirts and a tote bag featuring branding from both Fujiwara and Cyberpunk 2077 and is sure to add fuel to the fire that surrounds the upcoming game set to be released in only 2 days from now (December 10).

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