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Is Hiroshi Fujiwara Collaborating With Playboy Labs?

A new collaborative collection coming from artist, designer & multi-hyphenate Hiroshi Fujiwara’s Fragment alongside Playboy Labs is on its way.

The collection is a part of what both of these brands see as a “playful approach” to the collaboration, Fujiwara made the decision to integrate images of real bunnies as a way of honoring Playboy’s historic & iconic logo. The apparel items have already been shown all over Instagram with photographers Josh “Midjordan” Farias & Carter Jung traveling out to Miami photographing musician & actor Nicky Jam who is seen modeling the collection’s key pieces.

The Playboy Labs x Fragment collection will be made up of 3 t-shirt designs, alongside 4 hoodies, all of which will be available in black and while colorways. The collection is set to drop on December 19th at 11a.m. on the Playboy Labs Website.

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