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How Much Did Apple Make Over The Holiday Season?

The Christmas/New Year’s season has certainly put tech giant Apple on the Nice list in 2020. According to reports Apple shattered its 2019 record for holiday sales at Apple’s AppStore during the holiday season.

 

Apple reported that between Christmas and New Year’s Eve spending on digital goods in the AppStore totaled up to $1.8 billion USD in addition to a single day spending on New Year’s Day totaling at a whopping $540 million USD consistin primarily of game purchases. Apple also reported that AppStore customers spent a combined total of $1.42 billion USD on apps over the same period back in 2019 with an additional $386 million USD spent on New Year’s Day based on a company statement.

 

Apple, via the same report stated some outstanding additions form 2020. A “record year” for Apple Music has been achieved according to Apple noting various product updates with an expansion over a total of 52 new regional territories and a myriad of brand new curated playlists. Details on listener count, as well as other analytics such as time-spent listening were not specified.

 

The tech giant also rejoiced over the long awaited release of Apple TV on select game consoles & smart TVs allowing access to up to 100 countries with a total of 1 billion screens. Apple also made not of exclusive content that released in 2020 such as the Tom Hanks led WWII drama Greyhound and Mariah Carey’s Magical Christmas Special.

 

It was also mentioned by Apple that their Apple Pay function has been made available in approximately 99% of Australian stores, 85% of U.K. Stores and 90% of U.S. stores. You can see the full report on Apple’s official blog.

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