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Is Apple and Facebook feuding over privacy concerns?

Arguably the two of the largest tech giants globally, Apple and Facebook, are in the middle of a heated rivalry, with both the CEOs taking a dig at each other over privacy concerns.

Tim Cook (Apple) and Mark Zuckerberg (Facebook) are publically taking shots at each other in a rotatory way. During the European Computers, Privacy and Data Protection conference, Cook mentioned a statement he made earlier, “if we accept as normal and unavoidable that everything in our lives can be aggregated and sold, then we lose so much more than data. We lose the freedom to be human.” Whereas, Cook detailed how Apple has taken additional measures with its new iOS 14.3 update that offers more clarity over how apps collect user data.

In the comeback, Facebook has claimed that “Apple is anti-business,” defaming Apple of hurting small businesses because its new update has put restrictions on Facebook’s advertising techniques. Facebook is reportedly now working on an antitrust lawsuit against Apple. Facebook has stated that Apple unfairly requires iOS app creators to obey the App Store’s rules and fees in ways Apple’s own apps aren’t obligated to. Even though Cook clarified Apple’s apps follow the same regulations as everyone else.

Interestingly, the government is examining Facebook and Apple for antitrust laws; Facebook has already been sued, while Apple is currently under investigation.

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