Is Twitter Bringing New E-Commerce features on its platform?

In a mission to compete with its other social media competitors like Instagram, Facebook, Twitter is now testing out some E-commerce features on its platform. The Thought-sharing site confirmed to Tech Crunch on March 4 that it is analyzing new ways to display tweets that link out to external shopping pages.

The new e-commerce feature will display the Product Name, the Shop Name, Price, and a large shop icon to initiate the purchase. Qatar-based Tech journalist Yaseer Masood confirms the feature is currently only available on android devices. According to TechCrunch, Twitter Revenue Lead Bruce Falck said at a company conference that “starting to explore ways to better support commerce on Twitter.”

Matt Navarra, a social media consultant, tweeted screenshots of what we can expect from the new feature to look like.

Twitter is experimenting with new shopping features 🛍

A NEW Twitter Card being tested for tweets containing links to product pages on a shop's website

New-style Twitter Shopping Card shows
– Product name
– Shop name
– Product price
– 'Shop' button

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ht @YasserM86 pic.twitter.com/8q5xLbbH2m

— 🟣 Matt Navarra (@MattNavarra) March 2, 2021